Epic Browser, India's first web browser.
In a bid to woo Indian Net buffs across the globe, Hidden Reflex, a Bangalore-based software start-up, has developed a unique browser called Epic, which supports Indian content with a dedicated sidebar.
A team of Indian engineers have created the browser on the open-source Mozilla platform thereby helping the Indian content provider to monetise the operations.
"We serve as a distribution channel for their content and they include advertising in their content to monetise," said Alok Bhardwaj, founder and chief executive officer (CEO), Hidden Reflex.
The browser provides users access to the latest national and regional news from more than 100 publications, 14 live television channels, hundreds of TV Shows, thousands of feature length films, live cricket scores and much more, said a spokesperson.
Users can choose from more than 1,500 customised Indian themes and wallpapers ranging from freedom fighters to landscapes to famous Bollywood and regional film stars.
The software can be downloaded free of cost by logging onto www.epicbrowser.com.
"The most popular and important feature of Epic is enabling the user to write in any of 13 Indian languages on any Website. In any text box in Epic, in the top right corner there is a drop-down menu which you can activate by typing in any Indian languages. It works with any keyboard, you only have to type how the word sounds in the respective Indian languages and Epic will convert it into the correct Indian script," Bhardwaj said.
The browser has the Epic BrowseSafe, a security measure that warns users when they are about to visit potentially dangerous Websites.
However, Anivar Aravind, an IT consultant and commentator, is apprehensive about the safety and security facilities available on the browser.
"The browser will mainly engage in the interests of Indians and they will find good business by doing so," Aravind said.
But there is little awareness about Firefox ad-ons and anyone can customise the same kind of browser based on the open-source platform, he added.
"No money at present is exchanging hands with our content partners. We make it easier for users to access their content and they benefit by having their content reach a broader audience. We will (however) expand our relationship with the content providers," said Bhardwaj.
Source : IndiaToday
Date : 2012-01-28